Novatoo’s long-term relationship with Medinah Country Club

One of the nation’s premier private golf clubs, Medinah Country Club has hosted three PGA Championships, three U.S. Opens, the Ryder Cup, the Senior Open and three Western Opens. Tiger Woods, Hale Irwin, Gary Player, Byron Nelson, Billy Casper and Gene Sarazen have all won championships here.

The club is famous for its iconic, 120,000 square-foot clubhouse as well. Blending Byzantine, Oriental and Louis XIV architecture, the massive 1920’s era structure includes a sixty-foot rotunda with hand-painted ceiling, a grand ballroom  that can seat 250 in a banquet, plus conference rooms, restaurants, lounges and locker rooms.

Novatoo has been Medinah’s preferred AV vendor for over 20 years. We have staged events about twice a month, on average, since 2002, including the press tent and meeting rooms for the 2006 PGA Championship, the 2012 Ryder Cup, and the 2019 BMW Championship. (Shown above are Novatoo setups in the grand ballroom in 2006 and 2012.)

We also designed and installed AV systems in 2018, 2019 and 2020 for the club’s first major remodelling since 1997.

Ongoing rental and staging

Novatoo continues to rent equipment and set up events at Medinah, including member business meetings, charity golf outings, and larger events in the ballroom.

When a professional or charity golf event includes a press tent, we’ll set up shared microphones, mixers and feeds to provide audio to television, radio and online production crews.

For larger events in the ballroom, we’ll typically set up projection, sound and lighting systems, including wireless mics, lecterns, mixing consoles, risers, confidence monitors and LED spotlights and uplights. We’ll also provide a technician or two to operate the systems.

For smaller meetings and presentations, we may provide projectors or large screen displays, microphones, speakers and other gear.

The relationship has lasted so long because it is based on trust, says Novatoo owner Tim Novak. “We try to treat our clients as we would want to be treated ourselves. If we make a promise, we keep it. If we quote a price, we make sure it’s fair and reasonable. It’s a simple formula, but it works.”

New installed systems

Work on the Medinah 2020 Club Improvement Plan included the construction of a new racquet center, a new golf performance center, a new private dining room and two new member bars, plus infrastructures upgrades throughout the club’s facilities. Together with recent redesigns of Medinah’s three golf courses, the improvements will cement Medinah as a world-class golf and meeting center well into the 21st Century.  

Under the plan,  Novatoo installed audio and video systems in the golf performance center, the racquet center, the new Oasis Lounge in the clubhouse, the new Palm Lounge upstairs, plus all of the existing dining rooms. In the ballroom, we installed a new motorized projection screen. In the pool and pool cabana bar, we installed new TVs and a new sound system with outdoor speakers. In the lobby, we installed a digital signage system showing the events of the day.

The work went quite well. Members and guests have given the renovations rave reviews.